SEO Geeks In The News...
The Evolution Of Digital Marketing To Video Marketing
Photo: Getty Published 01/07/2020 When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers
Can Big Data Neutralize The Danger Of Negative Reviews?
Published 12/13/2019 Big data is seamlessly woven into the business models of every industry across the globe. In 2017, big data adoption across all sectors reached 53%. More recent data is likely to show that figure has risen even further. The appeal of big data technology in the corporate world is readily apparent. Some of
Creating a Trustworthy Presence For Your Business
Image Credit: DepositPhotos Published 12/10/2019 If your business is to make a positive impression on potential customers, it needs to give off a professional vibe. Achieving this isn’t always easy. It requires a lot of dedication and attention to detail. Keeping that in mind, let’s take a look at some of the best suggestions for
Increasing Your Online Conversions With Social Proof
Published 12/10/2019 There are two words that we are hearing being used more and more in search marketing and these are ‘social proof.’ Social proof is the concept that people are going to follow the actions of the masses. The idea is that when such a large number of people act in a specific way,
7 Ranking factors for Google Maps / Google My Business
photo credit: Leyla Arsan / Flickr Published 12/09/2019 If you want to rank higher on Google Maps, there are a number of different factors you are going to need to take into consideration. Location is more important than ever before when it comes to the world of SEO. If you have a local business or
Why Site Speed Should Be An SEO Optimization Priority
Published 11/19/2019 When businesses think about their websites, most think it’s simply enough to have one. But today, that’s usually no longer the case — at least, not if you care about your SEO and digital marketing efforts. There’s one thing that often matters even more than a simply functioning website: site speed. Obviously, consumers
Top 10 Reasons Why You Need SEO More Than Ever
Published 10/23/2019 It does not matter whether you run a cake shop, a clothing store, an accounting firm, or a consultancy business; you need SEO. SEO stands for Search Engine Optimisation. It involves a number of different tactics that are designed to make your website as visible as possible on search engine result pages. After
Website Speed Affects Rankings. Top 5 Things That Will Improve Your Load Times.
Published 10/17/2019 There are many different factors that are going to have an influence on your website ranking. This includes everything from on-page optimisation to inbound links pointing to your website. Another thing that has a big impact is website speed. User experience plays a huge role when it comes to search engine optimisation. If
Does Structured Data Markup Help Website Ranking?
Published 10/16/2019 Search engine optimization is more complex and confusing than it ever has been. There are a greater number of ranking factors than ever before. There is also a lot of confusion regarding what does help to enhance a website’s search engine placing and what doesn’t. One area where there has certainly been a
Why You Should Optimize For Voice Search Now To Stay Ahead Of Your Competition
Published 10/16/2019 Voice search is the next big transformation about to hit digital marketing. And, in fact, the phenomenon has already arrived in a big way: 65% of 25-to-49-year-olds “speak” to their devices at least once per day. And it’s expected that by 2020, 50% of all searches will be conducted through voice. This is
Why You Should Optimize For Voice Search Now and Stay Ahead of Your Competition
Published 10/12/2019 There is no denying that search engine optimization is critical for all businesses today. However, you also need to recognize that the world of SEO is changing all the time. One of the latest trends in SEO is voice search. It is estimated that there are one billion voice searches carried out on
Why Quality Of Content Is The Key To A Successful Content Marketing Campaign
Published 10/10/2019 We often hear the saying that content is king. However, with the face of marketing changing all the time, it is difficult to know just how relevant content is. The short answer is ‘very’. Gone are the days where you could get by with duplicate content and keyword stuffing. Today, it’s all about
Top 10 SEO Mistakes to Avoid in 2019
Published 10/05/2019 It does not matter what sort of business you run – whether it is an accounting firm, a cake store, or anything else – you need to invest in search engine optimization If you do not use SEO to your advantage, you are going to struggle to make an impression online. However, the
Five Important PR Lessons Agency Pros Have Learned From Their Mentors
Published 09/19/2019 Forbes picked one of our Expert Panel answers: The media and public relations field is constantly evolving to meet the demands of the modern digital world. However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. As agency
5 Things You Can Do for Better Local Marketing Results
Published 08/15/2019 The importance of local marketing cannot be underestimated. Of course, the idea behind this is evident for local business; it helps you to appeal to those in your area. However, a lot of big businesses are also focusing on local marketing, as it gives them the opportunity to target certain demographics as well. However,
7 Reasons How Online Reviews Can Boost Your Business’s Growth
Published 08/07/2019 There is no denying that the face of marketing has changed dramatically over the years. In today’s digital age, it is more important than ever before to present your business online. Not only do you need to be visible, but you also need to ensure that your business has a positive trail behind
In Today’s Short Attention Span World, Is Content Marketing Still Truly King?
Published 08/01/2019 One thing we all love about the Internet is convenience. We love the fact that we can log onto our online bank accounts and pay a bill in a matter of minutes, rather than having to make the journey to a local branch. We love the fact that we can order an entire
The simple marketing strategy no business can afford to overlook in 2019
By Andrew Oziemblo, Founder & CEO of Chicago SEO Geeks, the digital marketing & SEO agency helping businesses achieve long-term growth goals. Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews.
In the digital age, why has content marketing become king?
By Andrew Oziemblo, Founder & CEO of Chicago SEO Geeks, the digital marketing & SEO agency helping businesses achieve long-term growth goals. Digital marketing has rapidly changed over the past few decades — so much so, that what was acceptable just five years ago is now a kiss of digital death. Methods previously used unchanged
How to Optimize Your Business for Local Searches
By Andrew Oziemblo, Founder & CEO of Chicago SEO Geeks, the digital marketing & SEO agency helping businesses achieve long-term growth goals. “Siri, find a sushi restaurant near me.” If, in recent years, you’ve found yourself searching for local businesses or products with voice or written commands like this one, you’re certainly not alone. As