SEO Geeks in the News

Video Marketing

The Evolution Of Digital Marketing To Video Marketing

Photo: Getty Published 01/07/2020 When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more digitally savvy. But as their own marketing efforts evolved, so did search engine algorithms — and more importantly, so did the way audiences consume marketing content. Because companies have turned to
How to counter negative reviews

Can Big Data Neutralize The Danger Of Negative Reviews?

Published 12/13/2019 Big data is seamlessly woven into the business models of every industry across the globe. In 2017, big data adoption across all sectors reached 53%. More recent data is likely to show that figure has risen even further. The appeal of big data technology in the corporate world is readily apparent. Some of the benefits of big data are more obvious than others. A number of companies are starting to use big data to deal with negative online reviews. Read full article here
Create Trustworthy Presence For Your Business

Creating a Trustworthy Presence For Your Business

Image Credit: DepositPhotos Published 12/10/2019 If your business is to make a positive impression on potential customers, it needs to give off a professional vibe. Achieving this isn’t always easy. It requires a lot of dedication and attention to detail. Keeping that in mind, let’s take a look at some of the best suggestions for giving off a more professional vibe at your business. Make it easy for people to contact your business There is only one place to begin, and this is by ensuring that people can contact your
Local Rankings Google My Business

7 Ranking factors for Google Maps / Google My Business

photo credit: Leyla Arsan / Flickr Published 12/09/2019 If you want to rank higher on Google Maps, there are a number of different factors you are going to need to take into consideration. Location is more important than ever before when it comes to the world of SEO. If you have a local business or you are targeting a certain area, you need to make sure you rank for it. So, with that being said, let’s take a look at the different ranking factors for Google Maps. Ensure your Google
Forbes Article On Website Speed SEO

Why Site Speed Should Be An SEO Optimization Priority

Published 11/19/2019 When businesses think about their websites, most think it’s simply enough to have one. But today, that’s usually no longer the case — at least, not if you care about your SEO and digital marketing efforts. There’s one thing that often matters even more than a simply functioning website: site speed. Obviously, consumers like to use webpages that load quickly, but you might be wondering, “Does site speed really affect my business that much?” The answer is a resounding yes. There a few different ways that site speed

Top 10 Reasons Why You Need SEO More Than Ever

Published 10/23/2019 It does not matter whether you run a cake shop, a clothing store, an accounting firm, or a consultancy business; you need SEO. SEO stands for Search Engine Optimisation. It involves a number of different tactics that are designed to make your website as visible as possible on search engine result pages. After all, statistics show that most people do not look beyond the first page of Google results. With that being said, continue reading to discover ten compelling reasons why you need SEO now more than ever

Website Speed Affects Rankings. Top 5 Things That Will Improve Your Load Times.

Published 10/17/2019 There are many different factors that are going to have an influence on your website ranking. This includes everything from on-page optimisation to inbound links pointing to your website. Another thing that has a big impact is website speed. User experience plays a huge role when it comes to search engine optimisation. If your website is slow to load, users will simply look elsewhere. After all, no one is going to be willing to wait for a site when there are plenty of other options. The Internet is

Does Structured Data Markup Help Website Ranking?

Published 10/16/2019 Search engine optimization is more complex and confusing than it ever has been. There are a greater number of ranking factors than ever before. There is also a lot of confusion regarding what does help to enhance a website’s search engine placing and what doesn’t. One area where there has certainly been a lot of discussion is when it comes to structured data markup. With that being said, read on to discover exactly what this is and whether or not it impacts website ranking. What is structured data?
Chicago SEO Geeks Voice Search Optimization

Why You Should Optimize For Voice Search Now To Stay Ahead Of Your Competition

Published 10/16/2019 Voice search is the next big transformation about to hit digital marketing. And, in fact, the phenomenon has already arrived in a big way: 65% of 25-to-49-year-olds “speak” to their devices at least once per day. And it’s expected that by 2020, 50% of all searches will be conducted through voice. This is going to make a huge impact on a business’s digital marketing because the results of voice searches are even narrower than web searches. Only three results show up for mobile voice searches and just one

Why You Should Optimize For Voice Search Now and Stay Ahead of Your Competition

Published 10/12/2019 There is no denying that search engine optimization is critical for all businesses today. However, you also need to recognize that the world of SEO is changing all the time. One of the latest trends in SEO is voice search. It is estimated that there are one billion voice searches carried out on a monthly basis. Moreover, mobile voice searches are three times more likely to have a local focus. In this blog post, we are going to take a look at the different reasons why you should

Why Quality Of Content Is The Key To A Successful Content Marketing Campaign

Published 10/10/2019 We often hear the saying that content is king. However, with the face of marketing changing all the time, it is difficult to know just how relevant content is. The short answer is ‘very’. Gone are the days where you could get by with duplicate content and keyword stuffing. Today, it’s all about the quality, originality, and informative nature of the content you put together. It must excite, inform, and delight — if your content marketing campaign is to be a success. With that being said, read on

Top 10 SEO Mistakes to Avoid in 2019

Published 10/05/2019 It does not matter what sort of business you run – whether it is an accounting firm, a cake store, or anything else – you need to invest in search engine optimization If you do not use SEO to your advantage, you are going to struggle to make an impression online. However, the problem today is that a lot of people are not implementing SEO correctly. So, with that being said, read on to discover some of the top SEO mistakes to avoid in 2019. Read full article here
Chicago SEO Expert Andrew Oziemblo on Forbes Panel

Five Important PR Lessons Agency Pros Have Learned From Their Mentors

Published 09/19/2019 Forbes picked one of our Expert Panel answers: The media and public relations field is constantly evolving to meet the demands of the modern digital world. However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors. We asked a group of them to
Chicago SEO Services Better Marketing Results Article

5 Things You Can Do for Better Local Marketing Results

Published 08/15/2019 The importance of local marketing cannot be underestimated. Of course, the idea behind this is evident for local business; it helps you to appeal to those in your area. However, a lot of big businesses are also focusing on local marketing, as it gives them the opportunity to target certain demographics as well. However, this can be very difficult to understand and achieve if you do not have experience in marketing and search engine optimisation. Read full article here
Chicago SEO Company How Reviews Can Boost Rankings Article

7 Reasons How Online Reviews Can Boost Your Business’s Growth

Published 08/07/2019 There is no denying that the face of marketing has changed dramatically over the years. In today’s digital age, it is more important than ever before to present your business online. Not only do you need to be visible, but you also need to ensure that your business has a positive trail behind it. After all, once something is on the Internet, it is there forever. This is why positive reviews are imperative. Reviews are a form of ‘social proof.’ Social proof is a psychological theory whereby we
Chicago SEO Company Content Is King Article

In Today’s Short Attention Span World, Is Content Marketing Still Truly King?

Published 08/01/2019 One thing we all love about the Internet is convenience. We love the fact that we can log onto our online bank accounts and pay a bill in a matter of minutes, rather than having to make the journey to a local branch. We love the fact that we can order an entire outfit online and get it delivered the next day. Because of this, we are getting incredibly impatient. We expect things now. Our attention spans are getting shorter and shorter. So, taking that into account, is
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