When businesses think about their websites, most think it’s simply enough to have one. But today, that’s usually no longer the case — at least, not if you care about your SEO and digital marketing efforts.
There’s one thing that often matters even more than a simply functioning website: site speed. Obviously, consumers like to use webpages that load quickly, but you might be wondering, “Does site speed really affect my business that much?” The answer is a resounding yes. There a few different ways that site speed can affect your business, including SEO rankings, conversion rates and competition.
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