Voice search is the next big transformation about to hit digital marketing. And, in fact, the phenomenon has already arrived in a big way: 65% of 25-to-49-year-olds “speak” to their devices at least once per day. And it’s expected that by 2020, 50% of all searches will be conducted through voice.
This is going to make a huge impact on a business’s digital marketing because the results of voice searches are even narrower than web searches. Only three results show up for mobile voice searches and just one result for smart speaker voice searches — not exactly great news for most businesses. This means that unless you can adapt your digital marketing efforts for voice search and get ahead of your competition, you’ll risk falling out of voice search results altogether.
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