Forbes picked one of our Expert Panel answers:
The media and public relations field is constantly evolving to meet the demands of the modern digital world. However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed.
As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors. We asked a group of them to share the most important thing a mentor has taught them about PR and media strategy, and why that advice has held up throughout their careers. Here is what they said:
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