There is no denying that the face of marketing has changed dramatically over the years. In today’s digital age, it is more important than ever before to present your business online.
Not only do you need to be visible, but you also need to ensure that your business has a positive trail behind it. After all, once something is on the Internet, it is there forever. This is why positive reviews are imperative.
Reviews are a form of ‘social proof.’ Social proof is a psychological theory whereby we are impacted by what others have to say and their actions.
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