When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results.
Little by little, companies and marketers became more and more digitally savvy. But as their own marketing efforts evolved, so did search engine algorithms — and more importantly, so did the way audiences consume marketing content. Because companies have turned to flooding their audiences with digital ads and popups to create income, consumers have become increasingly resistant to these ads, now finding ways to avoid them altogether. Around 30% of all internet users are now using ad blockers to remove pesky ads from the websites they peruse –
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