One thing we all love about the Internet is convenience. We love the fact that we can log onto our online bank accounts and pay a bill in a matter of minutes, rather than having to make the journey to a local branch. We love the fact that we can order an entire outfit online and get it delivered the next day.
Because of this, we are getting incredibly impatient. We expect things now. Our attention spans are getting shorter and shorter. So, taking that into account, is content still the most important form of marketing? We have said ‘content is king’ for many years now, but is it really?
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