We often hear the saying that content is king. However, with the face of marketing changing all the time, it is difficult to know just how relevant content is. The short answer is ‘very’. Gone are the days where you could get by with duplicate content and keyword stuffing.
Today, it’s all about the quality, originality, and informative nature of the content you put together. It must excite, inform, and delight — if your content marketing campaign is to be a success. With that being said, read on to discover more about why quality content is so critical.
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